Case Study: Nikon

Brief: For its ‘Big Hands’ advertising campaign to promote the launch of its new Nikon 1 camera, Nikon asked Specialist Models in Cardiff to create a collection of giant hands which would appear simultaneously in eight cities across Europe. A big part of the brief was the necessary element of surprise in the statues suddenly appearing in busy locations, as if out of nowhere. They turned to FSEW who they felt had the necessary experience to help them deliver the campaign to Nikon’s high standards.

Outcome: Working closely with Specialist Models, FSEW devised a schedule which enabled them to transport the giant hands safely across Europe, arriving in the desired city centre locations, such as, Covent Garden, Milan, Stockholm, Berlin, Paris, Warsaw & Zurich at exactly 4am. They also took care of all international customs paperwork and local government formalities to ensure safe passage.

Once they reached their destination the Specialist Models team were able to erect the statues undercover before revealing them. The campaign caused a worldwide stir and ensured that the launch of the Nikon 1 was an internet sensation.

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New FSEW Appointments to Encourage International Growth

Leading international freight forwarders, FSEW, has expanded its team with two key appointments.

Chris Lacey has joined as European Sales Manager, while Mike Hosking is the company’s new Air & Sea Freight Supervisor.

The two roles have been created as a result of a successful 12 months for FSEW which has seen the company strengthen its product offering and winning new clients, especially in the Asian sea freight sector.

Chris, originally from Aberdare, joins FSEW with over a decade’s experience in the freight industry, specialising in the European market.

Chris said: “I’ve worked with FSEW in various capacities for a number of years and have always been impressed by their professionalism and ambition. Relatively speaking they are a fairly small company but they have a huge appetite for growth.

“I am looking forward to building on the company’s European credentials by emphasising our USPs such as our 24/7 service and our strong presence in Europe.”

Mike, who specialises in air and sea operations, has been in the industry for six years and has worked for a number of South Wales cargo companies.

Mike said: “FSEW has an excellent reputation within the industry and I’m looking forward to developing my career as part of their busy team. I was impressed by the direction FSEW is moving in in terms of securing new business and its commitment to customer care.”

Geoff Tomlinson, Managing Director of FSEW said: “Earlier this year we spent time reviewing the business and assessing what we needed to do to take it forward. As part of our future strategy, we identified Chris and Mike’s roles as crucial to our success and recruited accordingly.

“Chris and Mike bring with them a wealth of experience and I’m confident that they will have a positive impact on FSEW and our clients.

“As one of only a handful of Freight Forwarders in the UK to operate our own truck fleet,, we are able to closely control our costs and service. This gives us an edge over our competitors, both locally and nationally. I believe that we are ideally placed to grow and Chris and Mike are integral to our future plans.”

FSEW, based at the South Wales International Freightliner Terminal in Cardiff, is South Wales’ leading independent intermodal freight forwarder providing transport and delivery services world-wide.

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FSEW Shortlisted for Prestigious National Award

FSEW is celebrating this week after being shortlisted for a prestigious national award. The Guardian’s Small Business Showcase is an opportunity for businesses to demonstrate their success in a variety of categories.

FSEW has been shortlisted in the ‘Logisitics: Driving Growth’ category which specifically focuses on how a small business effectively gets its product or service from A to B and what has been done to innovatively improve the service for customers.

Director Geoff Tomlinson said: “We are constantly striving to improve the services we offer our customers and to ensure that our offering is second-to-none. For our efforts to be recognised by The Guardian alongside businesses from across the UK is testament to the hard work that has been put in by the whole FSEW team.”

To read about how FSEW is helping businesses keep their environmental impact to a minimum click here.

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Nicky Brand Takes to the Road Thanks to FSEW

Following a major deal with tissue paper manufacturer, the Sofidel Group’s Intertissue site, Cardiff-based logistics experts FSEW has redesigned a number of specialist trailers to showcase one of the company’s major brands.

The freight company has worked closely with Sofidel to enable them to brand their lorries with the Nicky logo. The branding aims to highlight Nicky’s green credentials and emphasises their links with the Woodland Trust.

FSEW works with Sofidel to deliver their products from their Intertissue factory in Baglan to the rest of the UK.

Nicky is a brand growing in reputation for its quality and innovation. The Nicky range includes toilet tissue, kitchen roll, facial tissue and pocket tissue.

Geoff Tomlinson, founder of FSEW, said: “We have worked closely with Sofidel and Intertissue for a number of years and when we saw an opportunity to help them promote their brand we jumped at it.

“Although it might seem like a fairly simple step to take, it is an enormously effective one for promoting the brand UK-wide.”

Richard Wheeler, Nicky Brand Manager, Sofidel, said: “At the start of 2013, Nicky was very proud to announce a partnership with the Woodland Trust, where the brand committed itself to fund the planting of at least 20,000 native trees each year for the next three years – trees that are planted right here in Great Britain.

“To date, the number of trees we have helped plant stands at around 12,500. This is set to grow with the tree planting season quickly approaching. It’s also seen as a strong link to the Sofidel group’s environmental strategy and their participation in the WWF Climate Savers programme, where we are committed to reducing our 2007 CO2 emissions by 26% by 2020.

“We’re delighted that FSEW have supported us with communicating this message around the roads of Great Britain.”

FSEW, based at the South Wales International Freightliner Terminal in Wentloog, is South Wales’ leading independent intermodal freight forwarder providing transport and delivery services world-wide.

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FSEW Wins Silver at National Awards

FSEW has won two silver awards at the prestigious Chartered Institute of Logistics and Transport (CILT) Cymru Wales Awards.

FSEW was awarded the accolades in the 2013 Supply Chain Best Practice and Partnership categories.

The awards, which are held annually, celebrate best practice and highlight organisations that can make a difference in the transport industry in Wales. The judges look for businesses which demonstrate sustainable development and new ideas that will make a lasting difference to services in Wales.

FSEW’s founder, Geoff Tomlinson, said: “To receive two silver awards in a prestigious award ceremony such as this is testament to how hard the team has worked over the past few years to ensure that our client offerings are second-tonone and we are very pleased to have had our efforts recognised.

“We’re especially proud of the work we have done in collaboration with Tesco, International Greetings, Bob Martin and Intertissue to help them drastically reduce their CO2 emissions.”

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New Trucks to Continue Driving FSEW Growth

FSEW has made a major investment in a £500,000 fleet of new haulage trucks to service its ever increasing client base at home and abroad.

The freight company worked with Gulliver’s to replace its existing trucks with eight new Renault Premiums, further expanding the company’s fleet. The new trucks offer improved fuel usage and lower CO² emissions which ties in with FSEW’s goal to become more environmentally aware.

Gethin Worgan, General Manager of FSEW, said: “We are consistently trying to ensure that we provide our clients with the highest quality of service and the standard of our trucks is closely linked with this. Improved fuel usage is also vital for keeping our costs down while fuel prices increase.

“A few months ago we took on a new Sales and UK Sales & Development Manager Manager and he has been instrumental in bringing on a number of significant contract wins which make it more important than ever that we have an outstanding fleet.”

Karl Hadley, Business Director of Gulliver’s said: “We have worked with FSEW for a number of years, ensuring that they have only the highest quality, reliable tractor units for their business. With their current fleet they will be miles ahead of their competitors.”

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The New Tipper Skelly Trailers in Action

Following a significant contract win FSEW has invested in three new Tipper Skelly trailers.

This significant investment will streamline the process involved in transporting goods UK-wide on behalf of Bob Martin (UK) Ltd, manufacturer of pet health and hygiene products.

The trailers are designed to tip up and slide the load out more easily, making them particularly useful for bulk powders.

Geoff Tomlinson, founder of FSEW, said: “While this investment was primarily for work with Bob Martin it will also benefit other clients in the future.

“By training our staff to use this specialist equipment we will be able to offer an additional service which wasn’t previously available from FSEW.” FSEW, based at the South Wales International Freightliner Terminal in Wentloog, is South Wales’ leading independent intermodal freight forwarder providing transport and delivery services world-wide.

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Experienced Appointment for Cardiff Freight Company

FSEW has appointed a new UK sales and business development specialist to help drive business growth through 2013 and beyond.

With more than 30 years’ experience in the transport and logistics industry, Steve Rees, 57, brings a wealth of experience and valuable business connections to FSEW.

Steve has worked for some of the UK’s best known haulage companies during his career, becoming a depot manager at 21 and most recently working in European transport development in Cwmbran. In a previous role he worked with the company owners to increase turnover from £1m to £29m.

Steve said: “My role will consist of taking FSEW out to market, showing new and existing customers all that the company has to offer, especially in terms of its environmentally sound rail offering. Over the course of my career I have been able to establish a strong network of contacts which I hope will be invaluable in my new position.

“As an organisation, FSEW truly appreciates the value of being close to customers and the importance of face to face contact. I believe that FSEW has all the necessary qualities to become a major player in the market.”

Geoff Tomlinson, founder of FSEW, said: “The industry has changed markedly in the last few years and it will be invaluable to the business to have someone with Steve’s wealth of experience to help us identify changes and trends as they happen.

“Steve is well known and well respected across the sector and the fact that he has already established two new accounts has demonstrated the positive impact we believe he will have on the company.”

FSEW, based at the South Wales International Freightliner Terminal in Wentloog, is South Wales’ leading independent intermodal freight forwarder providing transport and delivery services world-wide.

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Freight Specialists FSEW Join Tesco to Help Businesses Reduce Co2

TESCO has launched an innovative new rail freight service in Wales in partnership with local businesses to cut its CO2 emissions.

The rail service is already being run six days a week by a partnership comprising of FSEW, Stobart Rail Freight, Bob Martin (UK) Ltd, Freightliner and Tesco.

The train itself is managed by Stobart Rail Freight and transports ‘swap-body’ containers which are delivered to the rail freight depots by lorry and simply lifted between lorry and train. The trains travel between Magor and Daventry, where Tesco has its main rail connected UK distribution centre.

Geoff Tomlinson, of FSEW, said: “Tesco is always keen to seize every opportunity to reduce its carbon footprint and we saw an opportunity to help them do so here.

“Each train journey takes 40 lorries off the road which reduces CO2 emissions as the rail service is much more fuel efficient. It also reduces traffic congestion and depending on the amount of freight transported, could save Tesco money too.

“The back-haul, with the train returning to the Midlands, then creates further opportunities for other businesses in South Wales to transport their own freight by rail at a reduced rate which gives them the chance to cut their own carbon emissions and costs and reduce congestion at the same time.

“Manufacturer of pet health and hygiene products, Bob Martin (UK) Ltd, has been an integral partner in this project and helped us pilot the back-haul scheme by sending its goods to Daventry and then on to another distribution centre near Glasgow. They have been using the service since June and are delighted with it. Now other businesses from all over South Wales are coming on board to take advantage of the opportunity.”

Steven Clarke, Primary Network Manager, Tesco said: “The development of the Tesco rail network plays an integral part in our environmental objective of reducing our carbon emissions by 50% by the end of 2012, and to be carbon neutral by 2030.

“The start-up of the Daventry to South Wales train has been a key driver towards achieving this goal. By working closely with FSEW, we are able to make this lane cost effective as their knowledge of the local market enables us to operate loads in both directions, which is sometimes a hindrance with rail development. So far, it has been a great success.”

Liam Martin, Managing Director, Stobart Rail Freight said: “This is a great example of national and local businesses working in partnership to deliver greener transport solutions. We hope to be able to build on the good work already done and are keen for other companies in the South Wales area to take advantage of this train service.”

Will Steele, Operations Director at Bob Martin (UK) Ltd said: “Bob Martin (UK) Ltd has been very pleased to participate in this forward thinking initiative. The identification and implementation of an opportunity to combine several key objectives – reduced environmental impact, improved customer service, and improved economic efficiencies, has proven to be an extremely encouraging development. Everyone involved has displayed impressive enthusiasm and determination, making the process of turning concept into reality a rewarding one.”

In order to quantify the environmental benefits of rail transport, industry analysts have estimated that HGVs typically produce 63g CO² for every tonne of freight transported every kilometre, in comparison with 26.4g CO² per tonne per kilometre for rail freight. This represents a reduction of nearly 60% in CO² emissions per train journey.

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FSEW Expands Specialist Freight Team

Cardiff-based FSEW has expanded its expert team in order to strengthen its UK business offering. Andrew Saunders, 41, originally from Caerphilly, has worked in freight for over 20 years, honing his trade at other well-known Welsh organisations before moving to FSEW where he will work as the company’s UK transport co-ordinator. As part of his role, Mr Saunders will be responsible for looking after client requirements for all UK-based customers and hauliers.

Mr Saunders said: “Even as an outsider it is plain to see that FSEW is an ambitious and exciting company so I was keen to come on board and join this dynamic team. I hope that I will be instrumental in helping the business to develop and ensuring FSEW reaches its full potential. “What initially attracted me to the company was the variety of services they offer and the vast range of sectors they work in.

On a personal level I am looking forward to expanding my own knowledge of the industry and working with FSEW’s well established and new clients.” Geoff Tomlinson of FSEW, said: “Following a strategic review of our business we decided that we needed to expand our UK team. This is a pivotal time for the business and it is vital that we have expert personnel in place to be able to continue to offer the high level of service our clients have come to expect.” FSEW, based at the South Wales International Freightliner Terminal in Wentloog, is South Wales’ leading independent intermodal freight forwarder providing transport and delivery services world-wide.

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