Following a major deal with tissue paper manufacturer, the Sofidel Group’s Intertissue site, Cardiff-based logistics experts FSEW has redesigned a number of specialist trailers to showcase one of the company’s major brands.

The freight company has worked closely with Sofidel to enable them to brand their lorries with the Nicky logo. The branding aims to highlight Nicky’s green credentials and emphasises their links with the Woodland Trust.

FSEW works with Sofidel to deliver their products from their Intertissue factory in Baglan to the rest of the UK.

Nicky is a brand growing in reputation for its quality and innovation. The Nicky range includes toilet tissue, kitchen roll, facial tissue and pocket tissue.

Geoff Tomlinson, founder of FSEW, said: “We have worked closely with Sofidel and Intertissue for a number of years and when we saw an opportunity to help them promote their brand we jumped at it.

“Although it might seem like a fairly simple step to take, it is an enormously effective one for promoting the brand UK-wide.”

Richard Wheeler, Nicky Brand Manager, Sofidel, said: “At the start of 2013, Nicky was very proud to announce a partnership with the Woodland Trust, where the brand committed itself to fund the planting of at least 20,000 native trees each year for the next three years – trees that are planted right here in Great Britain.

“To date, the number of trees we have helped plant stands at around 12,500. This is set to grow with the tree planting season quickly approaching. It’s also seen as a strong link to the Sofidel group’s environmental strategy and their participation in the WWF Climate Savers programme, where we are committed to reducing our 2007 CO2 emissions by 26% by 2020.

“We’re delighted that FSEW have supported us with communicating this message around the roads of Great Britain.”

FSEW, based at the South Wales International Freightliner Terminal in Wentloog, is South Wales’ leading independent intermodal freight forwarder providing transport and delivery services world-wide.